Acquiring a Practice?
When you acquire a practice, you acquire the patient base, the facility, the demographics of the surrounding area, the team, the treatment planning philosophy of the previous owner (like it or not) and much more. A great marketing plan helps ensure the practice generates the new patients and existing patients you're looking for in the future.
The practice you are purchasing has probably been formally evaluated to determine the purchase price. Make sure that your future new patient flow and case acceptance is off to the right start by hiring myDentalCMO for a CLASSIC One-Day Marketing Analysis. This one-day consultation will evaluate both new and existing patient value, potential marketing pitfalls for the community you're now working in, keys to marketing success and how to target the right "kind" of patient. Most importantly, we'll determine how much or how little you need to spend on marketing.
If you're changing the practice name, we can also help guide you through a successful "re-branding" including the creation and execution of updated marketing materials. After all, you'll want to spend your time seeing patients.